Chaucers Retraction in The Canterbury Tales Essay

Chaucers Retraction in The Canterbury Tales Chaucers ability to characterize people from all walks of life in explicit detail, as is so wonderfully displayed in The Canterbury Tales, is just one factor that allowed him to be known as one of historys finest literary artists. At the end of a career that would be considered by most artists as an extremely successful one, what could have caused Chaucer to apologize for any of the works which defined literary success? In Chaucers Retraction, which appears at the end of The Canterbury Tales (Norton 311), Chaucer not only apologizes for several of his secular works, he also goes so far as to revoke them, and ask for forgiveness for such works which tended toward sin (313), as he puts it.†¦show more content†¦It was believed, and still is by some, that doing so brought one closer to God. The journey itself was all about penance; the more difficult the journey, the better the chance of forgiveness of past sins, as Peter Speed points out in Those Who Prayed, an Anthology of Med ieval Sources (Speed 178). Christian belief is largely based on the assumption that all humans are born into original sin, and only through repentance for even this inherited original sin are they deemed worthy of an everlasting heavenly afterlife. Given this belief, Chaucer may have been justified in asking for forgiveness for any sins he may have inadvertently committed. However, it does not seem to fully justify a complete retraction of works, unless those works displayed some grave sin for which repentance was necessary. It is now necessary to consider what might constitute a grave sin. Certainly any action contrary to Christian teaching of the time would constitute sin. Heresy was taken very seriously by the Church in those days. Early in the eleventh century, the Fourth Lateran Council described procedures for dealing with heresy: We excommunicate and anathematize [pronounce as a thing devoted to evil] every heresy that contradicts this holy, orthodox, catholic faith, and condemn all heretics, no matter what they may call themselves ... Those who are accused of heresy, mustShow MoreRelatedEssay on Chaucers The Canterbury Tales927 Words   |  4 PagesChaucers The Canterbury Tales In The Canterbury Tales, Geoffrey Chaucer comments on moral corruption within the Roman Catholic Church. He criticizes many high-ranking members of the Church and describes a lack of morality in medieval society; yet in the â€Å"Retraction,† Chaucer recants much of his work and pledges to be true to Christianity. Seemingly opposite views exist within the â€Å"Retraction† and The Canterbury Tales. However, this contradiction does not weaken Chaucer’s social commentary.Read MoreAnalysis Of The General Prologue To The Canterbury Tales Essays1044 Words   |  5 Pagesthe lowest order was involved in this practice. Geoffrey Chaucer, one of the most important writers in English literature, was the author of The Canterbury Tales, an elaborate poem about the religious pilgrimage of twenty nine people to Canterbury. In the General Prologue Chaucer introduces each individual along for the journey. Through The Canterbury Tales, we discover the hypocrisy and virtues Cha ucer narrates in his characters and can appreciate the nuances in this superior piece of literatureRead More Chaucers The Canterbury Tales: The Parson’s Tale Essay2219 Words   |  9 PagesChaucers The Canterbury Tales: The Parson’s Tale The critical acclaim for The Canterbury Tales as a whole is matched by the puzzlement over the work’s conclusion, the â€Å"Parson’s Tale† and Chaucer’s retraction. By modern standards, it hardly seems the â€Å"merry tale† the Parson promises his audience, and after the liveliness of much of the rest of the Tales, it appears to close the work not with a bang, but a whimper. However, this does not mean that the tale and retraction aren’t worthyRead More Chaucers Canterbury Tales Essay - The Strong Wife of Bath1112 Words   |  5 PagesWhen Chaucers short poem addressed to Bukton, who is about to marry, recommends that he read the Wife of Bath regarding The sorwe and wo that is in mariage (ed. Benson, p. 655), he has to mean the domination, real or attempted, or the nagging, of the husband by the wife, that is sure to follow his wedding. Why else recommend the Wife of Bath for the edification of a bridegroom-to-be? And how could such an admonition be meant as anything but jest?    The Bukton piece leaves Chaucers present-dayRead MoreThe Description Of Spring, By The Knight, The Parson, And The Plowman1043 Words   |  5 Pagescharacter mentioned in the prologue, the Knight is the personification of nobility and honor on this journey. He is a strong and noble fighter who was in the Crusades and fought for Christianity. He brings along his son, a Squire, to see Canterbury and tells the longest tale of Palamon, Arcite, and Emelye. It is a love triangle with a mixed ending, involving knights, battle, and chivalry. The narrator appears to remember four main qualities of the Knight. The first is the Knight’s love of ideals—chivalryRead More Powerful Satire in Chaucers Canterbury Tales Essay3466 Words   |  14 PagesPowerful Satire in The Canterbury Tales If one theme can be considered overriding or defining throughout Medieval European society, it would most likely be the concept of social class structure. During this early historical period in Europe, most of society was divided into three classes or estates: the workers, the nobles, and the clerics. By Chaucers time, however, the powerful estate structure had begun to wear down. Weaknesses in the system became apparent, as many people, such as ChaucerRead MoreEssay about geoffrey chaucers use of sarcasm to describe his characters1733 Words   |  7 Pagessarcasm to describe his characters in â€Å"The Canterbury Tales.† It will point out details that are seen in the book that help explain how he used this sarcasm to prove a point and to teach life lessons sometimes. I will also point out how this sarcasm was aimed at telling the reader his point of view about how corrupt the Catholic Church was. Chaucer uses an abundance of sarcasm, as opposed to seriousness, to describe h is characters in â€Å"The Canterbury Tales.† nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Read MoreGeoffrey Chaucers Use of Sarcasm to Describe His Characters1779 Words   |  8 Pagescharacters in The Canterbury Tales. It will point out details that are seen in the book that help explain how he used this sarcasm to prove a point and to teach life lessons sometimes. I will also point out how this sarcasm was aimed at telling the reader his point of view about how corrupt the Catholic Church was. Chaucer uses an abundance of sarcasm, as opposed to seriousness, to describe his characters in The Canterbury Tales. Chaucer did not begin working on The Canterbury Tales until he was

Human Resources Management Organisation †Free Solution By Experts

Questions: 1. What legal issues does Gemma need to take into account in designing a redundancy process? Is Alan's suggestion of targeting people closer to retirement age a feasible approach? 2. How should Gemma configure the HRIMS to provide useful data about the company's workforce? What sorts of workforce data reports should the system generate? 3. What kind of HR planning process would be appropriate at this point in the company's development? Would a qualitative or quantitative approach be more effective? Why? 4. What would be the advantages and disadvantages of the company devolving or outsourcing operational and administrative HR functions? What should Gemma recommend and why? Answers: 1. Introduction This business report takes into consideration business acquisition as well as companys plan for the year to come. Gemma, the HR manager of Wordsmith acquired Mainly Books which has 18 stores all across the globe. It was seen that, Mainly books struggled to have a competitive edge amongst the various major players and has inquired losses for the past three years. The acquisition of Mainly Books was considered to be as a strategically fit and become one of the leading book sellers worldwide. Once the acquisition was done, various HR issues such as overstaffing, inappropriate balance between full time part time workers, no separate HR functions are seen at Mainly Books, important employment issues are taken care by the store managers, payroll and recruitments functions are referred to as additional functions, no information management system makes it difficult for the employees to track the performance of the same. Body Some of the legal issues which shall be kept in mind by Gemma while designing the redundancy process have been listed in this section of the business report. Redundancy refers to the process of not using the duties of a particular employee in the organization. Once the position becomes redundant, the employee would either be referred to as retrenched (loses its job not offered another) or redeployed (provided another job). Some of the legal issues which shall be kept in mind by Gemma while designing the redundancy process have been referred as follows: Consider various options plan ahead: The first thing to be kept in mind while considering some positions to make redundant are the skills that are least required what is required in the future to come. Redundancy is done for genuine reasons the employer shall cat reasonable while doing the same (Ehrenberg, MacSherry, Sa nchez Sayej, 2010). Use a fair selection criterion: The second legal issue which shall be kept in mind is the use of fair selection criteria. This means that, all the staff members should be kept updated so as to maintain trust respect by using proper communication methods. It is a very important task to communicate between the employees as well as engage them in day to day chores in the organization (Karlsen, 2009). Proper communication feedback refers to the key of successful working environment. Consultation with the staff union members: The third legal issue which shall be kept in mind by Gemma is to hold consultation with the staff union members. This is made compulsory under the Fair Work Act 2009, that if there are more than 15 staff members to be redundant meetings shall be held a draft shall be prepared for the same. Choose between voluntary compulsory redundancies: In various organizations, the employers are required to choose between voluntary compulsory redundancies i.e. either people volunteer or the employer chooses whom to retrench (Shivarudrappa, Ramachandra Gopalakrishna, 2010). Prepare the redundant materials: The last legal issue which shall be taken into consideration is to prepare a checklist of redundancy. The employers shall keep in mind that, farewell shall be granted to the employees with respect. Some of the legal requirements which shall be kept in mind by the employers are: Provide a minimum notice period to the redundant employees. It is a legal requirement for the employers to grant notice period unless until the employer provide payment in lieu to the notice. If the employers do not provide a minimum notice period or insufficient notice period, then it would be regarded as breach of contract or agreement or a workplace agreement. Checklist for redundancy package: Some of the things which shall be taken into consideration while making an employee redundant have been listed as follows: Employment Separation Certificate stating that, the employment is ended the reason for the same Entitlements to be calculated till the last day listing on what basis the calculations have been done An accurate statement of service Followed by a farewell event Final pay to the employees: On the last of the employment, the employees would be entitled for its final pay. These will include the following i.e.: Outstanding wages Accrued annual leave entitlements Redundancy pay entitlements Tax rules: There are some special tax rules in regards to certain payments at the time of redundancy. One should confirm with the tax officer regarding the eligible termination payments so as to clear all the dues for the employee. Business in Transition Support (BiTS): The Business in Transition Support (BiTS) refers to a program which is designed for businesses that face redundancy retrenchment. Alans suggestion for targeting people closer to retirement age is not a feasible option. If Alan targets the people who are closer to their retirement age, it will be highly disgraceful. Instead of retrenching them the following measures shall be taken into consideration so as to avoid redundancy. They are as under: Reduction in overtime Allowing the senior citizens to take their long service leave Allowing the senior citizens to take their accrued leaves Reduction in the working hours on board leading to reduction in the pay Stand downs Reduction in the pay Instead of targeting removing the senior citizens, Alan shall practice phased retirement. In this type of redundancy, people who are getting closer to retirement shall be asked to reduce their working hours in progressive stages. This means that, with time the employees phase out into permanent retirement (Wilkinson Kannan, 2013). For instance, the employee shall reduce its working days from 5-4 per week then after a year to 3 weeks and so on. With the number of working days getting reduced, the working hours shall also be reduced. Along with flexible working hours, work from home can also be one of the options to retain the employee as well as practice redundancy in future.| Ways in which Gemma shall configure the HRIMS to provide useful data about the companys workforce have been discussed as follows: 2. Gemma should configure the HRIMS to provide useful data about companys workforce. HRMS configuration with workbench shall be practiced by Gemma to provide useful data about the companys workforce. Some of the added features with HRM configuration are: Support the documents Link directly to online training Track or configure the related activities Link to the latest release via The Oracle Support System With the HRIMS, each business organization will be able to reflect the data, policies processes. With the help of Oracle HRMS, seven functional areas are taken into consideration such as: Payroll process management HR information system Talent management Compensation management Payroll processing Time management While starting with the configuration process, the first step is to decide as to what type of organization it is, based on the type of organization, the configuration model shall be selected. The models are as follows: Single operating company in one country Single operating company in multiple country Multiple operating company in one country Multiple operating company in multiple country The models mentioned above will help the organization to meet the management as well as reporting requirements. By configuring with workbench, jobs can be defined in a well- organized manner. While defining the jobs, a detailed capability of the position can be done so as to represent the primary working roles of the positions. A unique structure shall be defined to the person in the post as well as the specific department it belongs to (Sekhri, 2010). Once the work has been defined, a proper structure for managing the payroll, compensation, benefits, etc shall be done. On the workbench home page, plan design of Oracle HRIMS Compensation and Benefits guide is to be created, salary grade related pay shall be planned so as to maintain the grade structure. Once the organization defines a framework using a configuration Workbench, the organization can start with the proper management of payroll, compensation benefits, etc. Once the details regarding the payroll is managed via configurat ion workbench the full employee details, existing benefits enrollments, etc can be loaded. The workforce data reports should the system generate have been defined as under. They are as follows: HRIMS Administration HRIMS Training Management HRIMS Recruitment HRIMS Compensation Benefits HRIMS Workforce Budgeting HRIMS Workforce development performance HRIMS Workforce Costing HRIMS Workforce Utilization HRIMS Workforce Separation HRIMS Workforce Productivity HRIMS HR Reports3. The HR planning process: The HR planning process which would be appropriate at this point in the companys development has been described in the following three stages i.e.: First Stage: In the first stage of HR planning process, an effective ground work takes place. In this stage, the organization recognizes the HR department as a business partner as well as provides various avenues to act in a proactive manner. In this step, the HRM strategic steps are identified so as to formulate a business strategy. The business strategies might be the generic ones such as cost reduction, innovation enhancement of the quality, employee satisfaction, and lack of motivation (Reichel Lazarova, 2013). Second Stage: The second step takes into consideration the various steps in the implementation of the HRM systems. The various HRM systems shall be taken into consideration such as training development of the employees, performance management, conflict management, compensation, etc. Third Stage: The final stage of the HR planning stage at wordsmith shall cater to the effectiveness of the HRM systems. The alignment of the various HRM systems with the business strategy shall contribute to the HRM systems in achieving the various HRM strategic objectives. It has been seen that, evaluation of the HRM systems is referred to as one of the most difficult tasks as most of the organizations are unaware i.e. what do they want, what are their expectations, efficiency of the HR processes, employee productivity, improved performance of the employees, etc (Quartey, 2013). Is qualitative or quantitative approach more effective? In HR planning process, both qualitative quantitative approaches are effective to track the various day to day activities. Quantitative data are based upon the various statistics qualitative takes into consideration the casual observations. With the help of both qualitative quantitative approaches one can easily identify the various issues which impact the organization in a negative manner. Businesses use various quantitative data to gather information which would help to track the productivity of the same, such type of data can be utilized to rank the employees as well as provide ranks to the employees promote the same. The quantitative data can also be used by the organizations to terminate the poorly performing workers. On the other hand, qualitative data refers to the observations done by the people working in the organization. Qualitative data such as recording ones behavior, work habits, how a particular worker tackles the various obstacles to perform effectively. In most o f the cases, both the quantitative qualitative reports might be contradictory (McLaughlin Mott, 2010). Therefore, both the reports shall be taken into consideration to come to a valid conclusion. There are cases where in based upon one of the reports, the individual is a hardworking worker whereas based on the other report the character of the employee is ruined. Hence, both the reports shall be studied carefully to make the HR decisions. 4. Advantages dis-advantages for developing or outsourcing operational and administrative HR function: In any organization, the Human Resource department is required to perform a variety of functions. The main functions performed at the HR department are payroll decisions, tax filiation, employee benefits medical benefits. In organizations which are in their first stage of development are unable to perform certain comprehensive tasks. Hence, in the initial stages of development HR department tends to outsource certain functions. The advantages dis-advantages of the company developing or outsourcing operational and administrative HR functions have been listed in this section of the report. They are as follows: Advantages: Cost savings: The first foremost reason for any organization just like wordsmith outsourcing the HR department is due to the cost factor associated with the same. Outsourcing helps the HR department to reduce its costs by creating a nonrevenue back office expenses. A fully functional HR department requires an office space highly trained officials. In the initial stages of development, small businesses find it feasible to outsource the HR function rather than use a large space of the office to create a new department (Glaister, 2013). Development of the employee: Outsourcing the HR functions will help wordsmith in the development of the employee at large. The outsourced HR officials ensure that, the employees comply with the plans policies lay down by the firm. The outsourcing firm monitors the performance of the employees periodically so as to see check their capability. Risk management: Outsourcing some of the human resource activities help to minimize the risk at wordsmith. It has been seen that, employment labor laws change regularly hence; it is quite a difficult task for the employees to stay abreast with the same. Outsourcing firms hire various HR personnel who stay abreast on various state federal laws (Davis, 2012). Efficiency: In order to maintain an effective efficient workforce a productive workplace is critical. With the help of an advanced HR technology, outsourcing employees streamline the various HR functions such as payroll, employee benefits, performance management. With the help of an outsourcing team, it spends less time paper work and more time in improving the effectiveness of the employers (Bell, 2012). Focus: Majority of the companies outsource their HR departments so as to get rid of the various distractions and concentrate on the core competencies itself. It is referred to as one of the most profitable options for start-up firms. With the help of outsourcing, the owners of the organization will not be concerned about certain time consuming tasks such as maintaining payrolls rather he or she can concentrate of marketing or sales activities. Dis-advantages: Poor performance: It has been seen that, most of the companies outsource their HR department to reduce costs. But, in order to reduce the cost the decreased quality of performance is provided by the outsourced party. The HR department takes into consideration the day to day activities any poor performance by the outsourced party might lead to a negative impact for the organization as a whole (Brown, 2010). Recruitment problems: In most of the cases, the outsourced party is unaware regarding the culture of the organization and the need of the same. Therefore, while recruiting the employees due to lack of understanding a wrong or an inappropriate candidate might be recruited which does not match the requirement of the organization. The success of the organization totally relies upon the performance of the employees, if the employees are not capable enough they will affect the overall culture of the organization. Loss of control: After outsourcing to a provider, executives might give too much control to the companys HR functions. Too dependency loss of control might create problems for the organization if outsourcing is no longer available with the company (Ben-Hur, 2013). Information leaks: Outsourcing the HR departments function might lead to leakage of certain sensitive information of the organization. For any outsourced company to work in favor of the organization, some sensitive information is to be provided such as structure of the company, information of the product or service, etc (Baker, 2013).3. Recommendations: Some of the recommendations for Gemma have been listed in this section of the report. They are as follows: Gemma shall prepare a separate HR function which will take into consideration various aspects such as Payroll, managing performance of each employee Gemma shall opt for a Human Resource Information Management System (HRIS). This will help the HR manager to have a detailed report of each every employee Proper HR planning process shall be followed while taking the most important decisions within the organization References Baker, T. (2013).The end of the performance review. Basingstoke: Palgrave Macmillan. Bell, M. (2012). Book reveiw: Equality: The New Legal Framework.Social Legal Studies, 21(1), pp.141-144. Ben-Hur, S. (2013).The Business of Corporate Learning. Cambridge: Cambridge University Press. Brown, P. (2010). The power of HR outsourcing.Strategic HR Review, 9(6), pp.27-32. Davis, D. (2012).MA integration--how to do it. Chichester, Sussex, UK: Wiley. Ehrenberg, J., MacSherry, J., Sa nchez, J. and Sayej, C. (2010).The Iraq papers. New York: Oxford University Press. Glaister, A. (2013). HR outsourcing: the impact on HR role, competency development and relationships.Human Resource Management Journal, 24(2), pp.211-226. Karlsen, E. (2009).Complementary protection for asylum seekers - overview of the international and Australian legal frameworks. [Canberra]: Parliamentary Library, Dept. of Parliamentary Services. McLaughlin, V. and Mott, C. (2010). Leadership brand equity: HR leaders' role in driving economic value.Strategic HR Review, 9(4), pp.13-19. Quartey, S. (2013). Implications of HR Outsourcing for HR Practitioners Work Behaviors: Evidence from the Mobile Telecommunication Industry in Ghana.International Business Research, 6(11). Reichel, A. and Lazarova, M. (2013). The Effects of Outsourcing and Devolvement on the Strategic Position of HR Departments.Human Resource Management, 52(6), pp.923-946. Sekhri, A. (2010).Human resource planning and audit. Mumbai [India]: Himalaya Pub. House. Shivarudrappa, D., Ramachandra, K. and Gopalakrishna, K. (2010).Human resource management. Mumbai [India]: Himalaya Pub. House. Stop bullying at work: strategies and tools for HR and legal professionals. (2010).Choice Reviews Online, 47(10), pp.47-5747-47-5747. Wilkinson, T. and Kannan, V. (2013).Strategic Management in the 21st Century [3 volumes]. Santa Barbara: ABC-CLIO.

The Marketing Plan of Niften Shampoo Essay Example

The Marketing Plan of Niften Shampoo Essay Niften devoted itself to supply excellent quality and reasonable price shampoo to the consumers. We ship our product all over China, so that, every Chinese can be our customer. Niften does many researches about market, consumers, and media before it delivers its product to everyone. Niften aims to the people who wants their hair health, beauty and smooth. And also, with a reasonable price. Nowadays, there are more than ten brands shampoos in each store, this would make our consumers confuse when they purchase. Our goal is to make cheap shampoo with specific function to fit for different people and try our best to satisfy our consumers. We also provide a survey to everyone to fill it in order to know our customer and to make them satisfy. In the next few years, we try our best to increase our sales in order to take as much as market shares in the market. Moreover, according the media, we would spend part of our expense on advertising, and commercials. Also, our gross margin is calculate and forecasted, so that, we can deliver our product all over the China following our marketing plan restrictedly. In conclude, throughout the survey, we would know our consumers in different aspects for their needs and to satisfy them. We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also, to understand ourselves in order to do better on our customers. Last but not least, bring up marketing plan as guidance, to continue on public relations, and commercial strategy. To build up Niften image, and improve sales. 1. Background of Marketing Plan 1. 1) Consumer analysis * Purchasing analysis Figure 1 The figure above shows that product effectiveness and price are the most important reasons for people buying shampoos. Quality, price, product effectiveness and etc. have miner effect. In aspect of functions of shampoos, people would prefer anti-dandruff, smooth, and conditioner with shampoo 2 in 1 etc.. Also, advertising, public relations these kind of promotional tactics are important as well. Figure 2 * Different ages of consumers gets different influence from those factors, for example, people whose age around 21 to 25 would be influenced by advertising deeply. The age over 25, they would influenced by the magazine and personal sale. * Women are take around 41% purchasing share in shampoo market, compare to men, their desire of buying is more than men, and would be easier to effected by advertisings, and sometimes they buy not only because they need it, also they want to buy it. However, for men, they would be more rational when buying. * 42% consumers express that they would like to buy shampoo in supermarket or a wholesale store like Costco. To conclude, more product poured into Chinese market, the way consumer to make the decision buying product is changing respectively. 1. 2) Market background analysis Chinese shampoo market belongs to couple giant co-operations. They are not only take the most market share, and brand image influence, they also get fund, technology, and operation advantage. Based on the survey, Head Shoulders and Pantene are the two biggest brand in the market which they take 66% if market shares. We have huge market quantity here in China, there are 2000 shampoo manufacture and more than 3000 shampoo brand, total sales revenue would be more than 3 billion Canadian dollar, and also, total production and total sales are the top of the world, and it still increases. 1. 2. 1) Price Procter Gamble and Unilever adjust their price since April 2001. Nowadays, we can distinguish the product into three levels by pricing. The capacity all 400ml. A. High price: the price range is around 10 to 15 dollar. B. Mid-level: the price range is around 5 to 10 dollar. C. Low-level: the price range is around 1 to 5 dollar. 1. 2. 2) Brand positioning statement Based on different position of different brand in the market, organizations usually use four dimensions to operate their product in order to be approved by consumers and market. Figure 3 A. Material: first, product functions is a promise that guarantee the satisfaction to consumers. Second, different sub-product would fit for different consumers. B. Emotional appeal: to decorate the idea of the product. C. Broadcast: shampoo is a typical commercial product, in this full of branded shampoo market, a strong media support would help a lot on sales. D. Sales: promotions like beauty selection, sponsorship, or membership club. 1. 2. 3) Current brand separation According to the survey, we could separate the shampoo brand by the companys strength. First brand which takes the most market share is Head Shoulders. 36% people would purchase it. Second brand is Pantene which takes 30% market shares. And the third brand is DOVE, it has 24% market share. Last brand is Soft-Soap, only takes 12% of market share. Compare those data, Head Shoulders is our biggest competitor in the future. Figure 4 1. 2. 4) Features of brand competition A. High concentration, and become monopolistic competition. Head Shoulders and Pantene take more than half of the market shares, with the development of market, some small brand would be gone eventually. B. Competitive territory and dimension increase heavily. Shampoo market is divided by levels, functions, and types due to the brand diversity, multi-branded, and sub-branded tactics using by organization. There are several different sub-brand shampoos in same price. And, this competition now rising not only to the multi-branded but also to the way of promotions, sales, and commercials etc.. 1. 3)SWOT analysis 1. 3. 1)Advantage * Local manufacture has the distribution advantage compare to the multi-national companies. Niften is made in China, so that, the profit margin is higher than other global companies because of tariff, transportation, and marketing research expense. * For those competitors which is also manufactured in China, Niften is a new product which brings fresh and curious to consumers. 38% of people in the survey says they would like to try the new product. Figure 5 1. 3. 2)Disadvantage * Like other shampoos, there is no outstanding functions or features that can make it different from other products. * Niften compares to other big companies, the ability for researching, updating to latest technology, and the money to put into promotion, Niften does not have the advantage. Other organizations which are big and rich would be way better. 1. 3. 3)Opportunity * According to the survey, 44% of people buy different brand of shampoos when they purchase at the second time. Niften can work on the people who would consume on the introduction period of a product. Figure 6 Too many different brands comes with too many choices for consumers, for those people who are not professional users of shampoos, Niften can do more promotions or sales to increase their market share. * Consumers becomes more rational that start caring about price. Compare to other brands Niften has the advantage of pricing, same capacity 400ml, Niften only half price of Head Sh oulders. 1. 3. 4)Threats * PG takes most of the market shares which means it has most customers and some of the customers are loyalty. Even some of them switch to other brand of shampoos, but still those brands are belongs to PG. 1. )Niften product category * Green tea shampoo * Algae shampoo * Aloe shampoo * Sesame shampoo * Ginkgo shampoo 1. 5)Competitor analysis 1. 5. 1) PG PG owns five brand which are Head Shoulders, Pantene, VS, Eclairol, and Rejoice. Since 2001, PG spent almost 5 billion to take over Eclairol from Bristol-Myers Squibb, their products chain become perfectly. Rejoice takes smooth, Pantene takes health, Head Shoulders takes anti-dandruff, VS takes conditioner, and Eclairol takes hair dye and care. 1. 5. 2)Vision statements of those brands Head Shoulders: You can have visibly flake free, hair thats beautiful. Pantene: There is a way to great hair. Rejoice: Vitamin B5 makes your hair healthy and shiny. VS: Professional hair care. Eclairol: Return to the nature, you will feel how strong your hair is. 2. Marketing strategy 2. 1)Building a health operating system for company Niften is a new company that step into shampoo industry not long ago, so, it needs to build a complete and health operating system in order to make smooth business inside this industry. Here are some advises and suggestions: Enterprise mission: Build the world class family cleaning brand. This is the companys ultimate goal. Core values: Fair, honesty, diligent, and frugality. Operation philosophy: understand the needs from consumers, and keep satisfying them. 2. 2)Locating Target market for Niften is the people whos age between 21 to 25, statistics indicates those people are more than 80%. Also, male are take more than 50% of them. So that, Niften can set their target market to those male whose age between 21 to 25. 2. 3)Marketing tactics 2. 3. 1)To set the position for exist product in market A:Start selling 600ml, and 750ml big bottle of shampoos. B:Keep selling 400ml bottle, 200ml bottle of green tea, algae, aloe, sesame, and ginkgo five different functional shampoo. However, 200ml bottle would be taken over by family package. C:Start selling 100ml with 5 different packs combination. D:Start using recycling packaging. 2. 3. 2)Developing new functional shampoos to fill up the blank of the market. Releasing new Niften anti-bacteria shampoo using 200ml and 400ml bottle. A:The market Niften focus on the area where H1N1 happened. B:The people who are middle class level is our target market C:Positioning this new product as anti-bacteria. D:Using bamboo as new packaging. 2. 3. 3)Pricing Based on the survey, most people would pay around 5 to 10 dollars for their shampoos. So, Niften set the price for their planet series 200ml bottle is $3. 99, 400ml bottle is $4. 99, 600ml bottle is $5. 49, and 750ml bottle is $6. 49. However, the new anti-bacteria shampoo is for middle class level family, and it only use 500ml bottle, so, the price is $6. 99. 2. 3. 4)Sales and Promotion A:Buy one 600ml bottle get one for 50% off or buy one 750ml bottle could get a 100ml 5 packs as free gift. B:Weekend or holiday promotions. C:Sales person directly talk to consumers and make consumers know about Niften products. 2. 4)Distribution channel 2. 4. 1)Select channels A:Manufactureretailerconsumers. This channel mainly for big or middle size city. B:Manufacturewholesalerretailerconsumers. This one is for small city and villages. Figure 7 2. 4. 2)Area selection * Business district: Downtown area, Shoppers Drug mart. * Living community: Convenience store. * Discount store: Wal-mart, Superstore, and Zellers. 2. 4. 3)Consummate the whole Distribution system * Set up the management office in every city which could reflect the situation directly back to manufacture. * Co-op with the wholesaler and retailer throughout contract. And help them to find the best way to sale and promote. And to do the training for those sales person. 2. 5)Public relations 2. 5. 1)Requirements for PR * Commercial activities and social activities should be both projected. * PR event and media conference should be held at the same time. 2. 5. 2)Missions of PR events * To build up a health public image of Niften and increase the brand popularity at the same time. * Using the publicity campaign to grab the atte ntion from wholesalers and retailers. Keep looking for and building up the relationship with partners. * Guide consumer to finish their purchasing. 2. 5. 3)PR events * Build up Niften family care centre. Public service advertising. * Public image ratings for Niften from few public news papers and media. 6. Commercials * Advertising to those wholesalers and retailers. Platform: TV. Strategy: celebrity. * Advertising to consumers. Platform: TV. Propose: Deliver the information that different shampoos have different feels and impacts. Strategy: Make the health of hair as the meals for people, easy to understand when people have different food for different nutrition. So that, shampoos would do it same way. * Print advertising. Platform: Elevator, billboard and any commercial stands or post. * Flyers, and e-mail. Budget for advertising. (Beijing) * TV:CCTV 21:00-21:30 $1000 per 10s 11:30-12:00 $300 per 10s 19:30-19:35 $1200 per 10s 19:40-20:50 $1400 per 10s Total: $3900 per day * 365=$1423500 Bus stands and buses $2000 per piece * 10=$20000 $4000 per bus *10=$40000 Total commercial budget: $1423500+$20000+$40000=$1483500 7. Forecast * Make Niften become one of the most competitive brand in the market, and try to make into first 10 welcome shampoos. * Completing Niften shampoo producing and selling system. * Build up a positive public and brand image for consumers that Niften not only cares about your hair, but also your family.

Phenotypic Plasticity essays

Phenotypic Plasticity essays The effect of light availability on the phenotypic responses of Hedera sp.; leaf colour, area, and thickness, and abundance of hairs. Plant species are able to grow in many different habitats all around the world. They can show different growth forms in different locations as they depend on a variety of environmental factors such as light, water availability, soil type, and abundance of nutrients (to name a few). Differences between plants in various environments can be due to the genetic differences between the plants or the different appearances can be due to phenotypic plasticity. Phenotypic plasticity is the ability of a genotype (genetic constitution) to alter its phenotype (outward appearance) in response to the environment. Usually a plants genotype does not change in accordance to environmental situations but its genotype may (Biology 108 2002). Valladares et al. (2002) observed the phenotypic responses of oak and birch seedlings to various light intensities and state that full sunlight can limit photosynthesis but deep shade can also be detrimental to plant growth and survival. Plants require very different mechanisms to cope with sun and shade so they must therefore specialize to one end of the environmental gradient or improve their ability to satisfy their phenotypes to the light currently presented at each particular site. Using sun and shade, this experiment will examine the effect of light availability on the variations in morphology of English Ivy (Hedera sp.). It is likely to see variation in the following characteristics: leaf colour, type and abundance of hairs, degree of lobing or dissection of the leaf blade, leaf size (area), leaf thickness (more or less differentiated palisade layer, internode thickness, stem thickness, degree of branching, number, length and degree of branching in roots, and weight of both roots and shoots. Due to time restrictions we will be primarily concerned with observing and...

Belkiz Feedaway Essay Example | Topics and Well Written Essays - 500 words

Belkiz Feedaway - Essay Example Assuming that I sell the portable feeding chair at the price of US$150 each, the company will have a demand of as much as 500 pieces of portable feeding chair per month. In case I decided to sell the portable feeding chair at the price of US$350 per chair, the company will be able to sell only 200 pieces of its portable feeding chair per month. (See Graph I – Investment on Price Elastic Product (Portable Feeding Chair) below) A portable feeding chair made out of strong recyclable cardboard is considered as a homogenous product. It means that the product itself can be easily copied by other cardboard manufacturers. For this reason, it is not advisable on the part of Belkiz Feedaway to sell its product as inelastic product. By maintaining the price elasticity of demand, the company will be able to continuously sell the product all year round. To determine the best pricing strategy for Belkiz Feedaway’s portable feeding chair, there is a strong need for the marketing manager to conduct a market analysis which includes market segmentation, targeting, and positioning of the product in the market. Since a portable feeding chair is designed for toddler’s use, the target markets for this product are couples or single parent with new born child. Based on statistics of newborn children each year, the company could estimate roughly how big its potential market is within the United States. Since this product is relatively new in the market, the company can take advantage of pricing the product not too high and not too low. Since there are no other substitute for this product in the market as of the present time, the company has more bargaining power over its target consumers. With regards to product pricing, it is important to consider the volume of portable feeding chair the company can produce. Even though demand for the product is high, the availability of supply could also affect the pricing of the product until such point that the

Mini Project 2 Essay Example | Topics and Well Written Essays - 250 words

Mini Project 2 - Essay Example The management policies and measures of water help to remedy the crisis by influencing the emissions of greenhouse gasses such as carbon dioxide. Therefore, the mitigation tactics such as use of renewable energy options enhances availability of water globally. Pollution is detrimental, and it creates low-quality water. The industrial effluents should be treated before being released to the ecosystem (Erikson & Globescan, 2010). Disinfection of the sewage discharges is significant to prevent contamination of water. Therefore, control of pollution enhances availability of adequate clean water globally. There is high usage of water in agriculture. Improving agricultural practices and proper irrigation increases utilization of water without wastage (Markey, Leal & Rogers, 2014). Application of new technologies promotes utmost use of water, therefore, supporting continuous water supply without failure. Education motivates new behaviors that enhance proper use of water (Savic & ISSWMLC, 2005). Scarcity of water requires change of all methods of consumption from individual utilization to the supply chains. Healthy lifestyle hinders contamination and, therefore, promotes availability of adequate quality water globally. Erikson, J & Globescan. (May 24, 2010). Experts Name the Top 19 Solutions to the Global Freshwater Crisis. Circle of Blue. Retrieved May 12, 2015 from http://www.circleofblue.org/waternews/2010/world/experts-name-the-top-19-solutions-to-the-global-freshwater-crisis/ Savic, D. A., & International Symposium on Sustainable Water Management for large cities (ISSWMLC). (2005). Sustainable water management solutions for large cities. Wallingford: Internat. Assoc. of Hydrological

CanGo Corporation Essay Example for Free

CanGo Corporation Essay CanGo does not seem to have any legitimate process flow charts, especially for its operations facility. Two floor plan layouts were drawn up. One for the current operation processes and one which shows the operation facility if CanGo invests and implements an ASRS (automated storage and retrieval systems). These two floor plans were referred to as flow charts. Flow charts consist of shapes and connectors which are labeled stating the flow of the processes, the decisions that can be made at specific stages, and outcomes of those decisions. Accompanying a flow chart would be the floor plan and written documentation outlining and explaining the entire process. Recommendation Classes Consulting recommends that CanGo draws up an actual flow chart, as well as the floor plans and written documentation explaining the processes in their operations facility. In addition, costs, financial effects (both current and future), and other details should be included for both the current operations system and the proposed ASRS and barcoding system. Having all of this documentation will show where improvements can be made and where costs can be cut. It will show and explain in detail the actual processes used for receiving, picking, and shipping. A floor plan will not take into account the actual details such as how long it take to pick books, how crowded it is on the operations floor, nor how the employees feel about the possible change. If, after creating this documentation, CanGo decides to go ahead with the new barcode and ASRS the flowchart will help in the creation and setup of the new systems. In addition, if financing is needed to install the new systems, having this documentation will show the lenders that CanGo has thought it through and can give details.