British American Tobacco

Official SUMMARY Any association paying little mind to the reality of its size, age needs to run easily and accomplish the objectives and destinations which it has presented. Furthermore, consequently the association needs to oversee Human Resource Management adequately and productively. For it creates and actualizes its own Human Resource Management ideas. English American Tobacco Bangladesh is one of the most seasoned and biggest global organizations working in Bangladesh. At British American Tobacco Bangladesh, the key factor to their reasonable development is human asset. BAT Bangladesh is a main business association in the mechanical area utilizing in excess of 1,300 workers straightforwardly and a further 40,000 by implication as ranchers, wholesalers and providers. It has consistently been focused on acceptable business rehearses and has set out the structure of its Employment Principles on working environment rehearses, worker relations and representative human rights. BATB utilizes in excess of 852 individuals straightforwardly and around 40,000 individuals by implication as ranchers, distributers and neighborhood providers. BATB is one of the most favored bosses in the nation. It is their pool of skilled individuals who give this spot the magnificent and charming workplace that takes the organization forward each day. It is a group of various individuals, various societies and foundations, meeting up to frame something new, something wonderful regular. In this report, we have attempted our best to embody how the fundamental elements of HRM are practiced in British American Tobacco Bangladesh. We have broke down BATB’s a few capacities: arranging, enlisting and choice, preparing and improvement, execution evaluation and representative. We additionally talked about the BATB’s objectives, strategic vision. BATB needs to pull in, create and hold high gauge ability. It likewise needs an association that is continually learning. This learning society shares information rapidly, gains from its slip-ups and duplicates achievement recipes rapidly. BATB’s Employment Principles set out BATB’s duty to great business practices and working environment related human rights. BATB puts time in these discussions since it is focused on creating employees’ vocation and in light of the fact that in business, singular execution matters. English AMERICAN TOBACCO History : The British American Tobacco Company (BAT or BATCO) is the second biggest recorded tobacco organization on the planet, with a market upper casing of over ? 30 billion (U. S. $44 billion). It is situated in London in the United Kingdom. It started working in 1902 as a joint endeavor of the Imperial Tobacco Company and James Duke's American Tobacco Company, and developed to be the significant cigarette organization in numerous nations †yet not in the USA or in the UK, where every one of the accomplice associations had made a deal to avoid contending with the other. During the trust-busting period of President Theodore Roosevelt, the American Tobacco Company had to strip its advantage, and in the years that followed. Supreme Tobacco additionally decreased its shareholdings. In the long run BAT turned into a generally free association that out-developed its parent. BAT Industries : The universal leftovers of the first organization were revamped into a holding organization called BAT Industries in 1976, and it procured what was left of the American Tobacco Co. after the counter trust split-up. BAT later acquired Brown ; Williamson (B;W) which, around then, was the biggest cigarette organization in the USA. BAT's US auxiliary held a level of freedom from the UK, albeit plainly it must answer to the London office †and periodically they applied their own weight. BAT is situated in London and has auxiliaries in the UK, Europe, Asia and the old British settlements. In 1999 it obtained the South African-based organization of Rothmans Internationalâ after a long fight with Philip Morrisâ for control. The organization has likewise expanded into numerous different businesses †possessing, for example, a significant life coverage organization, food and refreshment organizations, and so forth. The abbreviation BATCO is regularly utilized when alluding to this bigger combination. English AMERICAN TOBACCO BANGLADESH Beginning the excursion as Imperial Tobacco 100 years back, the organization set up its first depotat Armanitola in Dhaka Bangladesh. After the parcel of India in 1947, Pakistan Tobacco Company was set up in 1949. At that point it became Bangladesh Tobacco Company Limited in 1972 following Bangladesh’s freedom. In 1998, the organization changed its name and personality to British American Tobacco Bangladesh adjusting the corporate character to other working organizations in the British American Tobacco Group. Address : British American Tobacco Bangladesh New DOHS Road Mohakhali PO Box 6069 Dhaka †1206 Bangladesh Tel: (+880) 2 882 2791 Tel: (+880) 2 882 2786 BATB’S SHAREHOLDERS BATB is among the primary organizations to be recorded on the Dhaka and Chittagong Stock Exchanges and presently rank among the best 20 organizations regarding market capitalization. English American Tobacco Group holds 65. 91% of our offers; 18. 76% is possessed by speculation Corporation of Bangladesh; Shadharan Bima Corporation, Bangladesh Shilpa Rin Shangstha, Government of People’s republic of Bangladesh, Sena Kallyan Sangstha claims 4. 73% and further 10. 609% is possessed by different investors. BATB’S OPERATIONS BATB develops tobacco leaves through its enlisted ranchers in Kushtia, Chittagong, Manikganj and Rangpur zones. The two its administrative center and cigarette producing plant are situated in Mohakhali, Dhaka. It has one Green Leaf whipping plant in Kushtia and a Redrying Plant in Manikganj. Obligations BATB expects to guarantee that it just buys leaf from mindful and maintainable sources. Its Social Responsibility in Tobacco Production program tends to the social and ecological issues related with tobacco developing and preparing, and arrives at in excess of 300,000 ranchers who gracefully all the leaf it purchases. The program covers great agrarian practices for improving soil and water protection, suitable utilization of agrochemicals, ecological best practice and word related wellbeing and security. It is likewise dynamic in disposing of exploitative kid work and advancing forestation activities for the ranchers who need wood for tobacco restoring. As a feature of the program, it gives direct agronomy backing and preparing to somewhere in the range of 250,000 of its cultivator providers where it isn't in any case accessible. BATB’s VISION BATB’s vision is â€Å"to accomplish initiative of the worldwide tobacco industry so as to make long haul investor esteem. Authority isn't an end in itself, however an organization that drives its industry, is the favored accomplice for key partners and apparently has a maintainable business, ought to be esteemed all the more profoundly. † BATB characterizes administration in both a quantitative and subjective sense. Quantitively, it looks for volume administration among its worldwide rivals and in the more drawn out term, esteem authority. It perceives that its prosperity will rely upon grown-up purchasers and that, consequently, it must be customer driven. Be that as it may, the hard, quantitative measures don't in themselves address all the things it must do as an organization. It takes a drawn out view, concentrating on the nature of its business and how it functions. Thus, subjectively, it looks to be perceived as industry pioneers and to be the accomplice of first decision for governments, NGOs, speculators and possible representatives. It will do this by proceeding to show that it is a capable tobacco Group, with a practical business, extraordinary individuals and predominant items. So as to convey its vision, its procedure for making investor esteem has four components around which every one of our endeavors spin †Growth, Productivity, Responsibility and Winning Organization. HR MISSION Installing winning society where individuals consistently endeavor to exceed expectations. How BATB Works To Achieve Its Organizational And HR Vision : To build up the most crucial component of the association which is the human asset BATB has invested in a ton of amounts of energy in reacting to different changes and issues through viable definition and execution of human asset systems through the HR division. A key piece of BATB’s work is helping sustain an open, sure and winning society, where all are adjusted in conveying customer fulfillment. It guarantees that individuals have the chance to discharge their energies in a productive and concentrated manner. It needs its workers to have a reasonable vision for the business and to cultivate eagerness to drive predominant execution. Moreover, BATB anticipate that its chiefs should connect with their groups and to build up their kin. BATB’s culture likewise supports progressing advancement, so its job incorporates improving individual and authoritative learning so as to use the capacity of both the business and the person to set up the organization vision. BATB endeavors to coordinate the requirements of the association and individual yearnings and empower individual achievements. Subsequently, achievement is perceived in manners which are applicable to the person. Key Human Resource Management The organization obviously distinguished that a vital way to deal with human asset the executives, improvement and organization was the essential necessity for managing the basic issues that it confronted, and has been following such a methodology since 1996. Under this methodology, it has decided to accomplish the accompanying destinations: * Create a situation inside which all gatherings could connect one another, form trust and produce agreeable outcomes. Guarantee a steady workplace where the associations and the laborers would become accomplices in accomplishing the company’s by and large goals. * Develop initiative among laborers and make a creative situation; * Ensure the virtual nonappearance of problematic modern relations issues; * Upgrade the base degree of training and skil

History Essay Example | Topics and Well Written Essays - 1500 words - 18

History - Essay Example Be that as it may, simultaneously a portion of the history specialists reprimand this suggestion and partner the change of the tide with 1944 as Germans weren’t driven away until this time. Nonetheless, the most reasonable and levelheaded methodology recommends that it return in 1942 that the war went ahead and triumph was guaranteed as the primary triumph occurred right now. To comprehend the suggestion in whole, the move in methodologies should be comprehended. Hence, it would be sensible enough to talk about a little foundation of the tasks. In 1941 when Germany assaulted Soviet Union under the name of activity Barbarossa, Soviet Union was totally ill-equipped (Wienberg 1994). Consequently, when the regions were assaulted by the military a high achievement was accomplished by the Germans directly first and foremost. This influenced the ethics of the Red Army as they were unrivaled quantitatively, however their activity was as yet restricted to taking cautious activities which were inadequate initially. In any case, the ethics were recovered in the winter assaults by the Red Army counter-assaults attempted which end up being of constrained impact. In 1942, Red Army exploited the sloppy status of the German Army and propelled a hostile assault. In spite of the fact that unmistakable targets weren’t came to however Operation Barbarossa propelled by Germans neglected to an enormous degree. This was unquestionably a defining moment, as the Red Army was presently mindful of the way that they will in the long run have the option to vanquish the German Army as it was losing control and order. Hitler had no particular target at the top of the priority list, and he had propelled assaults on different fronts. This necessary long haul arranging with a thin center, which was some way or another lacking along these lines escape clauses were left which end up being gainful for the Soviets. In spite of nonstop endeavors, the Soviet armed force wasn’t ready to vanquish either Moscow or Leningrad so far as that is concerned. To produce an

Find Out About the Best Descriptive Essay Topics to Write

Find Out About the Best Descriptive Essay Topics to WriteTo write a good, quality essay that will stand out in an academic setting, it is important to select the best descriptive essay topics to write. While writing a dissertation or thesis will rely heavily on research and knowledge of various types of subjects, one must not forget to have some flair for literature and personal experience in order to make their essay as noteworthy and impressive as possible. Below are some of the best descriptive essay topics that one should consider in order to write a well-written academic essay.If you are the type of student who likes to read and research everything about a subject in order to reach a conclusion, you should consider turning your attention to personal experiences. By writing about your own experiences, you can relate back to the writing style that you are creating by connecting back to something that you have already experienced and learned from it.The next two best descriptive es say topics that you may want to consider for your essay would be the world of literature and the world of visual arts. If you feel that you have a great eye for detail, and you are not afraid to write about what you see, these types of subjects will provide you with a chance to show off your knowledge of a specific genre or kind of literature.As an example essay, a descriptive essay that will be about the works of Shakespeare may include a list of key scenes from the play that you have studied and can remember reading and understanding. Or, if you want to talk about a film and its director, you can use a very detailed scene from the film to portray your idea.There are several other types of descriptive essays that may interest you, including those that deal with pop culture and food as well as the art of writing. If you feel that you are the type of person who loves to write about anything and everything under the sun, then a descriptive essay may be the perfect subject for you.In a ddition to pop culture and the arts, there are some other interesting topics that one can write about. If you are particularly interested in what is popular in your area, then you may want to write about the lifestyles of different people within the area, as well as the type of foods that they enjoy or know about.Most importantly, you should always remember to incorporate abstract thinking when you are writing a descriptive essay. By doing this, you will not only be able to express your thoughts clearly and concisely, but you will also be able to relate back to your writing style by having an idea in mind and then being able to come up with a particular way of putting your thoughts into words.By considering the best descriptive essay topics that you can choose from, you will be able to compose a very interesting essay that will stand out in a variety of academic settings. Because the academic environment can vary greatly between one school to another, you may want to consult with yo ur instructor or the professor at your school to find out which types of topics they would find most appropriate for you to write about.

Security Policy Framework For Creating A Security Program

All organizations should have an effective IT security policy framework to creating a security program to meet the needs of the organization to protect information and their information systems. There are many security frameworks that can be used to design an IT security program such as NIST and COBIT being a few. It is very important to establishing compliance of IT security controls with U.S. laws and regulation. The organization can align the policies and controls with the regulations. There are seven domain in the framework and each have their own challenges. There are issues and challenges with implementing a security policy framework and ways to overcome these problems. The IT policy framework is made of policies, standards, baselines, procedures and guidelines to help protect information systems of the organization. There are several frameworks that can be used and three of them stand out as more widely used are Control Objectives for Information and related Technology (COBIT) , ISO/EIC 27000 series and National Institute of Standards and Technology (NIST) Special Publications. If an organization does business with internationally, they may want to look into the ISO/EIC 27000 framework. According to Johnson (2011), there are 12 areas of the ISO/EIC 27000 which are risk assessments and treatment, security policy, organization of information security, asset management, human resources security, physical and environmental security, communication and operationsShow MoreRelatedIT Security Policy Framework Essay837 Words   |  4 PagesEstablishing an effective Information Technology Security Policy Framework is critical in the development of a comprehensive security program. 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Studies shows that the widespreadRead MoreWhat Are The Behaviors That Influence Information Security Compliance And Attitudes Toward Compliance In The Public School System?1723 Words   |  7 Pagesadministrators may consider prioritizing the need for information security training to avoid disclosure of information from both students and teachers. Moreover, school administrators may implement policies that promote the protection of information among students and educators. The findings also contribute to the body of knowledge about the factors that are unknown about unauthorized disclosure of information related to information security awareness training in public schools. Furthermore, the research

The Main Differences Between The Federalist Vs....

On November 19, 1863, the sixteenth president, Abraham Lincoln, declared in his famous Gettysburg Address, Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. Lincoln s sentiments express the longstanding tension between the North and the South about state s rights and slavery. Both of these causes sparked the Federalist vs. Antifederalist debates, Abolitionist Movement, and Dred Scott decision that ultimately fueled the divide that started the civil war. The issue of states rights was the main difference between the Federalist and Anti-Federalist views, and its divergence led to the fundamentally opposing views of the north and south. The population of the northern states consisted mainly of Federalists who believed that it is clearly within the provision [of the Constitution] which authorizes the making of all needful rules and regulations concerning the property of the United States, as the same has b een practiced upon by the Government . This view suggests that politicians could make laws and regulations based on implied powers of the Constitution, or non-explicitly stated powers. With this right, the Federalists believed it was in the best interest of the country to make a national bank that the national government would control. The bank would consolidate all debts from each of the individual colonies and compile a large national debt. This would benefit the Northern states

Chaucers Retraction in The Canterbury Tales Essay

Chaucers Retraction in The Canterbury Tales Chaucers ability to characterize people from all walks of life in explicit detail, as is so wonderfully displayed in The Canterbury Tales, is just one factor that allowed him to be known as one of historys finest literary artists. At the end of a career that would be considered by most artists as an extremely successful one, what could have caused Chaucer to apologize for any of the works which defined literary success? In Chaucers Retraction, which appears at the end of The Canterbury Tales (Norton 311), Chaucer not only apologizes for several of his secular works, he also goes so far as to revoke them, and ask for forgiveness for such works which tended toward sin (313), as he puts it.†¦show more content†¦It was believed, and still is by some, that doing so brought one closer to God. The journey itself was all about penance; the more difficult the journey, the better the chance of forgiveness of past sins, as Peter Speed points out in Those Who Prayed, an Anthology of Med ieval Sources (Speed 178). Christian belief is largely based on the assumption that all humans are born into original sin, and only through repentance for even this inherited original sin are they deemed worthy of an everlasting heavenly afterlife. Given this belief, Chaucer may have been justified in asking for forgiveness for any sins he may have inadvertently committed. However, it does not seem to fully justify a complete retraction of works, unless those works displayed some grave sin for which repentance was necessary. It is now necessary to consider what might constitute a grave sin. Certainly any action contrary to Christian teaching of the time would constitute sin. Heresy was taken very seriously by the Church in those days. 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Chaucer uses an abundance of sarcasm, as opposed to seriousness, to describe h is characters in â€Å"The Canterbury Tales.† nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;Read MoreGeoffrey Chaucers Use of Sarcasm to Describe His Characters1779 Words   |  8 Pagescharacters in The Canterbury Tales. It will point out details that are seen in the book that help explain how he used this sarcasm to prove a point and to teach life lessons sometimes. I will also point out how this sarcasm was aimed at telling the reader his point of view about how corrupt the Catholic Church was. Chaucer uses an abundance of sarcasm, as opposed to seriousness, to describe his characters in The Canterbury Tales. Chaucer did not begin working on The Canterbury Tales until he was

Human Resources Management Organisation †Free Solution By Experts

Questions: 1. What legal issues does Gemma need to take into account in designing a redundancy process? Is Alan's suggestion of targeting people closer to retirement age a feasible approach? 2. How should Gemma configure the HRIMS to provide useful data about the company's workforce? What sorts of workforce data reports should the system generate? 3. What kind of HR planning process would be appropriate at this point in the company's development? Would a qualitative or quantitative approach be more effective? Why? 4. What would be the advantages and disadvantages of the company devolving or outsourcing operational and administrative HR functions? What should Gemma recommend and why? Answers: 1. Introduction This business report takes into consideration business acquisition as well as companys plan for the year to come. Gemma, the HR manager of Wordsmith acquired Mainly Books which has 18 stores all across the globe. It was seen that, Mainly books struggled to have a competitive edge amongst the various major players and has inquired losses for the past three years. The acquisition of Mainly Books was considered to be as a strategically fit and become one of the leading book sellers worldwide. Once the acquisition was done, various HR issues such as overstaffing, inappropriate balance between full time part time workers, no separate HR functions are seen at Mainly Books, important employment issues are taken care by the store managers, payroll and recruitments functions are referred to as additional functions, no information management system makes it difficult for the employees to track the performance of the same. Body Some of the legal issues which shall be kept in mind by Gemma while designing the redundancy process have been listed in this section of the business report. Redundancy refers to the process of not using the duties of a particular employee in the organization. Once the position becomes redundant, the employee would either be referred to as retrenched (loses its job not offered another) or redeployed (provided another job). Some of the legal issues which shall be kept in mind by Gemma while designing the redundancy process have been referred as follows: Consider various options plan ahead: The first thing to be kept in mind while considering some positions to make redundant are the skills that are least required what is required in the future to come. Redundancy is done for genuine reasons the employer shall cat reasonable while doing the same (Ehrenberg, MacSherry, Sa nchez Sayej, 2010). Use a fair selection criterion: The second legal issue which shall be kept in mind is the use of fair selection criteria. This means that, all the staff members should be kept updated so as to maintain trust respect by using proper communication methods. It is a very important task to communicate between the employees as well as engage them in day to day chores in the organization (Karlsen, 2009). Proper communication feedback refers to the key of successful working environment. Consultation with the staff union members: The third legal issue which shall be kept in mind by Gemma is to hold consultation with the staff union members. This is made compulsory under the Fair Work Act 2009, that if there are more than 15 staff members to be redundant meetings shall be held a draft shall be prepared for the same. Choose between voluntary compulsory redundancies: In various organizations, the employers are required to choose between voluntary compulsory redundancies i.e. either people volunteer or the employer chooses whom to retrench (Shivarudrappa, Ramachandra Gopalakrishna, 2010). Prepare the redundant materials: The last legal issue which shall be taken into consideration is to prepare a checklist of redundancy. The employers shall keep in mind that, farewell shall be granted to the employees with respect. Some of the legal requirements which shall be kept in mind by the employers are: Provide a minimum notice period to the redundant employees. It is a legal requirement for the employers to grant notice period unless until the employer provide payment in lieu to the notice. If the employers do not provide a minimum notice period or insufficient notice period, then it would be regarded as breach of contract or agreement or a workplace agreement. Checklist for redundancy package: Some of the things which shall be taken into consideration while making an employee redundant have been listed as follows: Employment Separation Certificate stating that, the employment is ended the reason for the same Entitlements to be calculated till the last day listing on what basis the calculations have been done An accurate statement of service Followed by a farewell event Final pay to the employees: On the last of the employment, the employees would be entitled for its final pay. These will include the following i.e.: Outstanding wages Accrued annual leave entitlements Redundancy pay entitlements Tax rules: There are some special tax rules in regards to certain payments at the time of redundancy. One should confirm with the tax officer regarding the eligible termination payments so as to clear all the dues for the employee. Business in Transition Support (BiTS): The Business in Transition Support (BiTS) refers to a program which is designed for businesses that face redundancy retrenchment. Alans suggestion for targeting people closer to retirement age is not a feasible option. If Alan targets the people who are closer to their retirement age, it will be highly disgraceful. Instead of retrenching them the following measures shall be taken into consideration so as to avoid redundancy. They are as under: Reduction in overtime Allowing the senior citizens to take their long service leave Allowing the senior citizens to take their accrued leaves Reduction in the working hours on board leading to reduction in the pay Stand downs Reduction in the pay Instead of targeting removing the senior citizens, Alan shall practice phased retirement. In this type of redundancy, people who are getting closer to retirement shall be asked to reduce their working hours in progressive stages. This means that, with time the employees phase out into permanent retirement (Wilkinson Kannan, 2013). For instance, the employee shall reduce its working days from 5-4 per week then after a year to 3 weeks and so on. With the number of working days getting reduced, the working hours shall also be reduced. Along with flexible working hours, work from home can also be one of the options to retain the employee as well as practice redundancy in future.| Ways in which Gemma shall configure the HRIMS to provide useful data about the companys workforce have been discussed as follows: 2. Gemma should configure the HRIMS to provide useful data about companys workforce. HRMS configuration with workbench shall be practiced by Gemma to provide useful data about the companys workforce. Some of the added features with HRM configuration are: Support the documents Link directly to online training Track or configure the related activities Link to the latest release via The Oracle Support System With the HRIMS, each business organization will be able to reflect the data, policies processes. With the help of Oracle HRMS, seven functional areas are taken into consideration such as: Payroll process management HR information system Talent management Compensation management Payroll processing Time management While starting with the configuration process, the first step is to decide as to what type of organization it is, based on the type of organization, the configuration model shall be selected. The models are as follows: Single operating company in one country Single operating company in multiple country Multiple operating company in one country Multiple operating company in multiple country The models mentioned above will help the organization to meet the management as well as reporting requirements. By configuring with workbench, jobs can be defined in a well- organized manner. While defining the jobs, a detailed capability of the position can be done so as to represent the primary working roles of the positions. A unique structure shall be defined to the person in the post as well as the specific department it belongs to (Sekhri, 2010). Once the work has been defined, a proper structure for managing the payroll, compensation, benefits, etc shall be done. On the workbench home page, plan design of Oracle HRIMS Compensation and Benefits guide is to be created, salary grade related pay shall be planned so as to maintain the grade structure. Once the organization defines a framework using a configuration Workbench, the organization can start with the proper management of payroll, compensation benefits, etc. Once the details regarding the payroll is managed via configurat ion workbench the full employee details, existing benefits enrollments, etc can be loaded. The workforce data reports should the system generate have been defined as under. They are as follows: HRIMS Administration HRIMS Training Management HRIMS Recruitment HRIMS Compensation Benefits HRIMS Workforce Budgeting HRIMS Workforce development performance HRIMS Workforce Costing HRIMS Workforce Utilization HRIMS Workforce Separation HRIMS Workforce Productivity HRIMS HR Reports3. The HR planning process: The HR planning process which would be appropriate at this point in the companys development has been described in the following three stages i.e.: First Stage: In the first stage of HR planning process, an effective ground work takes place. In this stage, the organization recognizes the HR department as a business partner as well as provides various avenues to act in a proactive manner. In this step, the HRM strategic steps are identified so as to formulate a business strategy. The business strategies might be the generic ones such as cost reduction, innovation enhancement of the quality, employee satisfaction, and lack of motivation (Reichel Lazarova, 2013). Second Stage: The second step takes into consideration the various steps in the implementation of the HRM systems. The various HRM systems shall be taken into consideration such as training development of the employees, performance management, conflict management, compensation, etc. Third Stage: The final stage of the HR planning stage at wordsmith shall cater to the effectiveness of the HRM systems. The alignment of the various HRM systems with the business strategy shall contribute to the HRM systems in achieving the various HRM strategic objectives. It has been seen that, evaluation of the HRM systems is referred to as one of the most difficult tasks as most of the organizations are unaware i.e. what do they want, what are their expectations, efficiency of the HR processes, employee productivity, improved performance of the employees, etc (Quartey, 2013). Is qualitative or quantitative approach more effective? In HR planning process, both qualitative quantitative approaches are effective to track the various day to day activities. Quantitative data are based upon the various statistics qualitative takes into consideration the casual observations. With the help of both qualitative quantitative approaches one can easily identify the various issues which impact the organization in a negative manner. Businesses use various quantitative data to gather information which would help to track the productivity of the same, such type of data can be utilized to rank the employees as well as provide ranks to the employees promote the same. The quantitative data can also be used by the organizations to terminate the poorly performing workers. On the other hand, qualitative data refers to the observations done by the people working in the organization. Qualitative data such as recording ones behavior, work habits, how a particular worker tackles the various obstacles to perform effectively. In most o f the cases, both the quantitative qualitative reports might be contradictory (McLaughlin Mott, 2010). Therefore, both the reports shall be taken into consideration to come to a valid conclusion. There are cases where in based upon one of the reports, the individual is a hardworking worker whereas based on the other report the character of the employee is ruined. Hence, both the reports shall be studied carefully to make the HR decisions. 4. Advantages dis-advantages for developing or outsourcing operational and administrative HR function: In any organization, the Human Resource department is required to perform a variety of functions. The main functions performed at the HR department are payroll decisions, tax filiation, employee benefits medical benefits. In organizations which are in their first stage of development are unable to perform certain comprehensive tasks. Hence, in the initial stages of development HR department tends to outsource certain functions. The advantages dis-advantages of the company developing or outsourcing operational and administrative HR functions have been listed in this section of the report. They are as follows: Advantages: Cost savings: The first foremost reason for any organization just like wordsmith outsourcing the HR department is due to the cost factor associated with the same. Outsourcing helps the HR department to reduce its costs by creating a nonrevenue back office expenses. A fully functional HR department requires an office space highly trained officials. In the initial stages of development, small businesses find it feasible to outsource the HR function rather than use a large space of the office to create a new department (Glaister, 2013). Development of the employee: Outsourcing the HR functions will help wordsmith in the development of the employee at large. The outsourced HR officials ensure that, the employees comply with the plans policies lay down by the firm. The outsourcing firm monitors the performance of the employees periodically so as to see check their capability. Risk management: Outsourcing some of the human resource activities help to minimize the risk at wordsmith. It has been seen that, employment labor laws change regularly hence; it is quite a difficult task for the employees to stay abreast with the same. Outsourcing firms hire various HR personnel who stay abreast on various state federal laws (Davis, 2012). Efficiency: In order to maintain an effective efficient workforce a productive workplace is critical. With the help of an advanced HR technology, outsourcing employees streamline the various HR functions such as payroll, employee benefits, performance management. With the help of an outsourcing team, it spends less time paper work and more time in improving the effectiveness of the employers (Bell, 2012). Focus: Majority of the companies outsource their HR departments so as to get rid of the various distractions and concentrate on the core competencies itself. It is referred to as one of the most profitable options for start-up firms. With the help of outsourcing, the owners of the organization will not be concerned about certain time consuming tasks such as maintaining payrolls rather he or she can concentrate of marketing or sales activities. Dis-advantages: Poor performance: It has been seen that, most of the companies outsource their HR department to reduce costs. But, in order to reduce the cost the decreased quality of performance is provided by the outsourced party. The HR department takes into consideration the day to day activities any poor performance by the outsourced party might lead to a negative impact for the organization as a whole (Brown, 2010). Recruitment problems: In most of the cases, the outsourced party is unaware regarding the culture of the organization and the need of the same. Therefore, while recruiting the employees due to lack of understanding a wrong or an inappropriate candidate might be recruited which does not match the requirement of the organization. The success of the organization totally relies upon the performance of the employees, if the employees are not capable enough they will affect the overall culture of the organization. Loss of control: After outsourcing to a provider, executives might give too much control to the companys HR functions. Too dependency loss of control might create problems for the organization if outsourcing is no longer available with the company (Ben-Hur, 2013). Information leaks: Outsourcing the HR departments function might lead to leakage of certain sensitive information of the organization. For any outsourced company to work in favor of the organization, some sensitive information is to be provided such as structure of the company, information of the product or service, etc (Baker, 2013).3. Recommendations: Some of the recommendations for Gemma have been listed in this section of the report. They are as follows: Gemma shall prepare a separate HR function which will take into consideration various aspects such as Payroll, managing performance of each employee Gemma shall opt for a Human Resource Information Management System (HRIS). This will help the HR manager to have a detailed report of each every employee Proper HR planning process shall be followed while taking the most important decisions within the organization References Baker, T. (2013).The end of the performance review. Basingstoke: Palgrave Macmillan. Bell, M. (2012). Book reveiw: Equality: The New Legal Framework.Social Legal Studies, 21(1), pp.141-144. Ben-Hur, S. (2013).The Business of Corporate Learning. Cambridge: Cambridge University Press. Brown, P. (2010). The power of HR outsourcing.Strategic HR Review, 9(6), pp.27-32. Davis, D. (2012).MA integration--how to do it. Chichester, Sussex, UK: Wiley. Ehrenberg, J., MacSherry, J., Sa nchez, J. and Sayej, C. (2010).The Iraq papers. New York: Oxford University Press. Glaister, A. (2013). HR outsourcing: the impact on HR role, competency development and relationships.Human Resource Management Journal, 24(2), pp.211-226. Karlsen, E. (2009).Complementary protection for asylum seekers - overview of the international and Australian legal frameworks. [Canberra]: Parliamentary Library, Dept. of Parliamentary Services. McLaughlin, V. and Mott, C. (2010). Leadership brand equity: HR leaders' role in driving economic value.Strategic HR Review, 9(4), pp.13-19. Quartey, S. (2013). Implications of HR Outsourcing for HR Practitioners Work Behaviors: Evidence from the Mobile Telecommunication Industry in Ghana.International Business Research, 6(11). Reichel, A. and Lazarova, M. (2013). The Effects of Outsourcing and Devolvement on the Strategic Position of HR Departments.Human Resource Management, 52(6), pp.923-946. Sekhri, A. (2010).Human resource planning and audit. Mumbai [India]: Himalaya Pub. House. Shivarudrappa, D., Ramachandra, K. and Gopalakrishna, K. (2010).Human resource management. Mumbai [India]: Himalaya Pub. House. Stop bullying at work: strategies and tools for HR and legal professionals. (2010).Choice Reviews Online, 47(10), pp.47-5747-47-5747. Wilkinson, T. and Kannan, V. (2013).Strategic Management in the 21st Century [3 volumes]. Santa Barbara: ABC-CLIO.

The Marketing Plan of Niften Shampoo Essay Example

The Marketing Plan of Niften Shampoo Essay Niften devoted itself to supply excellent quality and reasonable price shampoo to the consumers. We ship our product all over China, so that, every Chinese can be our customer. Niften does many researches about market, consumers, and media before it delivers its product to everyone. Niften aims to the people who wants their hair health, beauty and smooth. And also, with a reasonable price. Nowadays, there are more than ten brands shampoos in each store, this would make our consumers confuse when they purchase. Our goal is to make cheap shampoo with specific function to fit for different people and try our best to satisfy our consumers. We also provide a survey to everyone to fill it in order to know our customer and to make them satisfy. In the next few years, we try our best to increase our sales in order to take as much as market shares in the market. Moreover, according the media, we would spend part of our expense on advertising, and commercials. Also, our gross margin is calculate and forecasted, so that, we can deliver our product all over the China following our marketing plan restrictedly. In conclude, throughout the survey, we would know our consumers in different aspects for their needs and to satisfy them. We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also, to understand ourselves in order to do better on our customers. Last but not least, bring up marketing plan as guidance, to continue on public relations, and commercial strategy. To build up Niften image, and improve sales. 1. Background of Marketing Plan 1. 1) Consumer analysis * Purchasing analysis Figure 1 The figure above shows that product effectiveness and price are the most important reasons for people buying shampoos. Quality, price, product effectiveness and etc. have miner effect. In aspect of functions of shampoos, people would prefer anti-dandruff, smooth, and conditioner with shampoo 2 in 1 etc.. Also, advertising, public relations these kind of promotional tactics are important as well. Figure 2 * Different ages of consumers gets different influence from those factors, for example, people whose age around 21 to 25 would be influenced by advertising deeply. The age over 25, they would influenced by the magazine and personal sale. * Women are take around 41% purchasing share in shampoo market, compare to men, their desire of buying is more than men, and would be easier to effected by advertisings, and sometimes they buy not only because they need it, also they want to buy it. However, for men, they would be more rational when buying. * 42% consumers express that they would like to buy shampoo in supermarket or a wholesale store like Costco. To conclude, more product poured into Chinese market, the way consumer to make the decision buying product is changing respectively. 1. 2) Market background analysis Chinese shampoo market belongs to couple giant co-operations. They are not only take the most market share, and brand image influence, they also get fund, technology, and operation advantage. Based on the survey, Head Shoulders and Pantene are the two biggest brand in the market which they take 66% if market shares. We have huge market quantity here in China, there are 2000 shampoo manufacture and more than 3000 shampoo brand, total sales revenue would be more than 3 billion Canadian dollar, and also, total production and total sales are the top of the world, and it still increases. 1. 2. 1) Price Procter Gamble and Unilever adjust their price since April 2001. Nowadays, we can distinguish the product into three levels by pricing. The capacity all 400ml. A. High price: the price range is around 10 to 15 dollar. B. Mid-level: the price range is around 5 to 10 dollar. C. Low-level: the price range is around 1 to 5 dollar. 1. 2. 2) Brand positioning statement Based on different position of different brand in the market, organizations usually use four dimensions to operate their product in order to be approved by consumers and market. Figure 3 A. Material: first, product functions is a promise that guarantee the satisfaction to consumers. Second, different sub-product would fit for different consumers. B. Emotional appeal: to decorate the idea of the product. C. Broadcast: shampoo is a typical commercial product, in this full of branded shampoo market, a strong media support would help a lot on sales. D. Sales: promotions like beauty selection, sponsorship, or membership club. 1. 2. 3) Current brand separation According to the survey, we could separate the shampoo brand by the companys strength. First brand which takes the most market share is Head Shoulders. 36% people would purchase it. Second brand is Pantene which takes 30% market shares. And the third brand is DOVE, it has 24% market share. Last brand is Soft-Soap, only takes 12% of market share. Compare those data, Head Shoulders is our biggest competitor in the future. Figure 4 1. 2. 4) Features of brand competition A. High concentration, and become monopolistic competition. Head Shoulders and Pantene take more than half of the market shares, with the development of market, some small brand would be gone eventually. B. Competitive territory and dimension increase heavily. Shampoo market is divided by levels, functions, and types due to the brand diversity, multi-branded, and sub-branded tactics using by organization. There are several different sub-brand shampoos in same price. And, this competition now rising not only to the multi-branded but also to the way of promotions, sales, and commercials etc.. 1. 3)SWOT analysis 1. 3. 1)Advantage * Local manufacture has the distribution advantage compare to the multi-national companies. Niften is made in China, so that, the profit margin is higher than other global companies because of tariff, transportation, and marketing research expense. * For those competitors which is also manufactured in China, Niften is a new product which brings fresh and curious to consumers. 38% of people in the survey says they would like to try the new product. Figure 5 1. 3. 2)Disadvantage * Like other shampoos, there is no outstanding functions or features that can make it different from other products. * Niften compares to other big companies, the ability for researching, updating to latest technology, and the money to put into promotion, Niften does not have the advantage. Other organizations which are big and rich would be way better. 1. 3. 3)Opportunity * According to the survey, 44% of people buy different brand of shampoos when they purchase at the second time. Niften can work on the people who would consume on the introduction period of a product. Figure 6 Too many different brands comes with too many choices for consumers, for those people who are not professional users of shampoos, Niften can do more promotions or sales to increase their market share. * Consumers becomes more rational that start caring about price. Compare to other brands Niften has the advantage of pricing, same capacity 400ml, Niften only half price of Head Sh oulders. 1. 3. 4)Threats * PG takes most of the market shares which means it has most customers and some of the customers are loyalty. Even some of them switch to other brand of shampoos, but still those brands are belongs to PG. 1. )Niften product category * Green tea shampoo * Algae shampoo * Aloe shampoo * Sesame shampoo * Ginkgo shampoo 1. 5)Competitor analysis 1. 5. 1) PG PG owns five brand which are Head Shoulders, Pantene, VS, Eclairol, and Rejoice. Since 2001, PG spent almost 5 billion to take over Eclairol from Bristol-Myers Squibb, their products chain become perfectly. Rejoice takes smooth, Pantene takes health, Head Shoulders takes anti-dandruff, VS takes conditioner, and Eclairol takes hair dye and care. 1. 5. 2)Vision statements of those brands Head Shoulders: You can have visibly flake free, hair thats beautiful. Pantene: There is a way to great hair. Rejoice: Vitamin B5 makes your hair healthy and shiny. VS: Professional hair care. Eclairol: Return to the nature, you will feel how strong your hair is. 2. Marketing strategy 2. 1)Building a health operating system for company Niften is a new company that step into shampoo industry not long ago, so, it needs to build a complete and health operating system in order to make smooth business inside this industry. Here are some advises and suggestions: Enterprise mission: Build the world class family cleaning brand. This is the companys ultimate goal. Core values: Fair, honesty, diligent, and frugality. Operation philosophy: understand the needs from consumers, and keep satisfying them. 2. 2)Locating Target market for Niften is the people whos age between 21 to 25, statistics indicates those people are more than 80%. Also, male are take more than 50% of them. So that, Niften can set their target market to those male whose age between 21 to 25. 2. 3)Marketing tactics 2. 3. 1)To set the position for exist product in market A:Start selling 600ml, and 750ml big bottle of shampoos. B:Keep selling 400ml bottle, 200ml bottle of green tea, algae, aloe, sesame, and ginkgo five different functional shampoo. However, 200ml bottle would be taken over by family package. C:Start selling 100ml with 5 different packs combination. D:Start using recycling packaging. 2. 3. 2)Developing new functional shampoos to fill up the blank of the market. Releasing new Niften anti-bacteria shampoo using 200ml and 400ml bottle. A:The market Niften focus on the area where H1N1 happened. B:The people who are middle class level is our target market C:Positioning this new product as anti-bacteria. D:Using bamboo as new packaging. 2. 3. 3)Pricing Based on the survey, most people would pay around 5 to 10 dollars for their shampoos. So, Niften set the price for their planet series 200ml bottle is $3. 99, 400ml bottle is $4. 99, 600ml bottle is $5. 49, and 750ml bottle is $6. 49. However, the new anti-bacteria shampoo is for middle class level family, and it only use 500ml bottle, so, the price is $6. 99. 2. 3. 4)Sales and Promotion A:Buy one 600ml bottle get one for 50% off or buy one 750ml bottle could get a 100ml 5 packs as free gift. B:Weekend or holiday promotions. C:Sales person directly talk to consumers and make consumers know about Niften products. 2. 4)Distribution channel 2. 4. 1)Select channels A:Manufactureretailerconsumers. This channel mainly for big or middle size city. B:Manufacturewholesalerretailerconsumers. This one is for small city and villages. Figure 7 2. 4. 2)Area selection * Business district: Downtown area, Shoppers Drug mart. * Living community: Convenience store. * Discount store: Wal-mart, Superstore, and Zellers. 2. 4. 3)Consummate the whole Distribution system * Set up the management office in every city which could reflect the situation directly back to manufacture. * Co-op with the wholesaler and retailer throughout contract. And help them to find the best way to sale and promote. And to do the training for those sales person. 2. 5)Public relations 2. 5. 1)Requirements for PR * Commercial activities and social activities should be both projected. * PR event and media conference should be held at the same time. 2. 5. 2)Missions of PR events * To build up a health public image of Niften and increase the brand popularity at the same time. * Using the publicity campaign to grab the atte ntion from wholesalers and retailers. Keep looking for and building up the relationship with partners. * Guide consumer to finish their purchasing. 2. 5. 3)PR events * Build up Niften family care centre. Public service advertising. * Public image ratings for Niften from few public news papers and media. 6. Commercials * Advertising to those wholesalers and retailers. Platform: TV. Strategy: celebrity. * Advertising to consumers. Platform: TV. Propose: Deliver the information that different shampoos have different feels and impacts. Strategy: Make the health of hair as the meals for people, easy to understand when people have different food for different nutrition. So that, shampoos would do it same way. * Print advertising. Platform: Elevator, billboard and any commercial stands or post. * Flyers, and e-mail. Budget for advertising. (Beijing) * TV:CCTV 21:00-21:30 $1000 per 10s 11:30-12:00 $300 per 10s 19:30-19:35 $1200 per 10s 19:40-20:50 $1400 per 10s Total: $3900 per day * 365=$1423500 Bus stands and buses $2000 per piece * 10=$20000 $4000 per bus *10=$40000 Total commercial budget: $1423500+$20000+$40000=$1483500 7. Forecast * Make Niften become one of the most competitive brand in the market, and try to make into first 10 welcome shampoos. * Completing Niften shampoo producing and selling system. * Build up a positive public and brand image for consumers that Niften not only cares about your hair, but also your family.

Phenotypic Plasticity essays

Phenotypic Plasticity essays The effect of light availability on the phenotypic responses of Hedera sp.; leaf colour, area, and thickness, and abundance of hairs. Plant species are able to grow in many different habitats all around the world. They can show different growth forms in different locations as they depend on a variety of environmental factors such as light, water availability, soil type, and abundance of nutrients (to name a few). Differences between plants in various environments can be due to the genetic differences between the plants or the different appearances can be due to phenotypic plasticity. Phenotypic plasticity is the ability of a genotype (genetic constitution) to alter its phenotype (outward appearance) in response to the environment. Usually a plants genotype does not change in accordance to environmental situations but its genotype may (Biology 108 2002). Valladares et al. (2002) observed the phenotypic responses of oak and birch seedlings to various light intensities and state that full sunlight can limit photosynthesis but deep shade can also be detrimental to plant growth and survival. Plants require very different mechanisms to cope with sun and shade so they must therefore specialize to one end of the environmental gradient or improve their ability to satisfy their phenotypes to the light currently presented at each particular site. Using sun and shade, this experiment will examine the effect of light availability on the variations in morphology of English Ivy (Hedera sp.). It is likely to see variation in the following characteristics: leaf colour, type and abundance of hairs, degree of lobing or dissection of the leaf blade, leaf size (area), leaf thickness (more or less differentiated palisade layer, internode thickness, stem thickness, degree of branching, number, length and degree of branching in roots, and weight of both roots and shoots. Due to time restrictions we will be primarily concerned with observing and...

Belkiz Feedaway Essay Example | Topics and Well Written Essays - 500 words

Belkiz Feedaway - Essay Example Assuming that I sell the portable feeding chair at the price of US$150 each, the company will have a demand of as much as 500 pieces of portable feeding chair per month. In case I decided to sell the portable feeding chair at the price of US$350 per chair, the company will be able to sell only 200 pieces of its portable feeding chair per month. (See Graph I – Investment on Price Elastic Product (Portable Feeding Chair) below) A portable feeding chair made out of strong recyclable cardboard is considered as a homogenous product. It means that the product itself can be easily copied by other cardboard manufacturers. For this reason, it is not advisable on the part of Belkiz Feedaway to sell its product as inelastic product. By maintaining the price elasticity of demand, the company will be able to continuously sell the product all year round. To determine the best pricing strategy for Belkiz Feedaway’s portable feeding chair, there is a strong need for the marketing manager to conduct a market analysis which includes market segmentation, targeting, and positioning of the product in the market. Since a portable feeding chair is designed for toddler’s use, the target markets for this product are couples or single parent with new born child. Based on statistics of newborn children each year, the company could estimate roughly how big its potential market is within the United States. Since this product is relatively new in the market, the company can take advantage of pricing the product not too high and not too low. Since there are no other substitute for this product in the market as of the present time, the company has more bargaining power over its target consumers. With regards to product pricing, it is important to consider the volume of portable feeding chair the company can produce. Even though demand for the product is high, the availability of supply could also affect the pricing of the product until such point that the

Mini Project 2 Essay Example | Topics and Well Written Essays - 250 words

Mini Project 2 - Essay Example The management policies and measures of water help to remedy the crisis by influencing the emissions of greenhouse gasses such as carbon dioxide. Therefore, the mitigation tactics such as use of renewable energy options enhances availability of water globally. Pollution is detrimental, and it creates low-quality water. The industrial effluents should be treated before being released to the ecosystem (Erikson & Globescan, 2010). Disinfection of the sewage discharges is significant to prevent contamination of water. Therefore, control of pollution enhances availability of adequate clean water globally. There is high usage of water in agriculture. Improving agricultural practices and proper irrigation increases utilization of water without wastage (Markey, Leal & Rogers, 2014). Application of new technologies promotes utmost use of water, therefore, supporting continuous water supply without failure. Education motivates new behaviors that enhance proper use of water (Savic & ISSWMLC, 2005). Scarcity of water requires change of all methods of consumption from individual utilization to the supply chains. Healthy lifestyle hinders contamination and, therefore, promotes availability of adequate quality water globally. Erikson, J & Globescan. (May 24, 2010). Experts Name the Top 19 Solutions to the Global Freshwater Crisis. Circle of Blue. Retrieved May 12, 2015 from http://www.circleofblue.org/waternews/2010/world/experts-name-the-top-19-solutions-to-the-global-freshwater-crisis/ Savic, D. A., & International Symposium on Sustainable Water Management for large cities (ISSWMLC). (2005). Sustainable water management solutions for large cities. Wallingford: Internat. Assoc. of Hydrological

CanGo Corporation Essay Example for Free

CanGo Corporation Essay CanGo does not seem to have any legitimate process flow charts, especially for its operations facility. Two floor plan layouts were drawn up. One for the current operation processes and one which shows the operation facility if CanGo invests and implements an ASRS (automated storage and retrieval systems). These two floor plans were referred to as flow charts. Flow charts consist of shapes and connectors which are labeled stating the flow of the processes, the decisions that can be made at specific stages, and outcomes of those decisions. Accompanying a flow chart would be the floor plan and written documentation outlining and explaining the entire process. Recommendation Classes Consulting recommends that CanGo draws up an actual flow chart, as well as the floor plans and written documentation explaining the processes in their operations facility. In addition, costs, financial effects (both current and future), and other details should be included for both the current operations system and the proposed ASRS and barcoding system. Having all of this documentation will show where improvements can be made and where costs can be cut. It will show and explain in detail the actual processes used for receiving, picking, and shipping. A floor plan will not take into account the actual details such as how long it take to pick books, how crowded it is on the operations floor, nor how the employees feel about the possible change. If, after creating this documentation, CanGo decides to go ahead with the new barcode and ASRS the flowchart will help in the creation and setup of the new systems. In addition, if financing is needed to install the new systems, having this documentation will show the lenders that CanGo has thought it through and can give details.

Albert Einstein :: essays research papers

What I find most admirable about Albert Einstein is the way he thought up his theories and had the ability to conduct experiments on them. By doing this, he answered many questions of the scientific realm of the world. Some of the traits I admire are: 1. A trait I admire is his curiosity because he always wanted to find out how things worked. When he was five years old his father gave him a compass. It was a mystery to him. He wanted to know why the arrow always pointed north. His father explained magnetism to him, but that explanation didn't make the invisible power less mysterious. When he was older, he learned more about magnets. He knew that the earth's magnetic field made the needle point north. Since I am also very curious about how things work, this trait is one that I definitely share with him. Another trait that I admire is that he was a friendly teacher with a sense of humor, and that is what his students liked about him. In 1909 Albert was offered a position as an associate professor at the University of Zurich. His friendliness and sense of humor made him popular with his students even though they thought he was a little strange. How did they think he was strange? Well, on his first day of class he came dressed in pants that were too short and he had his notes on a single scrap of paper. But after talking for a few minutes, his students knew that they had a very special teacher. He cared about physics and about his students. He enjoyed talking to his students and would interrupt his own work just to help them. He was always welcoming questions and often invited his students to a local cafe or his home to continue classroom discussions I found that teachers I had in the past who were friendly made learning more interesting. Another trait was that he was good at math. Albert didn't care for school. The only subject he did like was math because figuring out problems was easy and fun for him. His uncle introduced him to algebra when he was eleven years old because he knew Albert enjoyed working with numbers. Albert was so good at algebra that he was soon ready for an advanced type of math. At twelve years old, Alberts friend, Max Talmud gave him a book on geometry. The book captured his imagination and opened up a whole new world of logic. He considered geometry as a kind of miracle, like the compass. He had no trouble going through the book and solving all the problems. He soon taught himself the more advanced form of math called calculus.

Na’im Akbar is acclaimed as one of the leading writers today

He has produced some of the best works of his time. His readers have long appreciated him for his classical interpretation of human morality and several critical thematic concerns of race and society but yet in a most humorous, easy and light hearted representation.Some of his most praised and entertaining works involve the analytical issue of the disgrace of racism and the hideousness of being a slave. Akbar's book, Breaking the chains of psychological slavery, tells his desire to revolutionize social, political traditions.Akbar persuades the reader through a prejudiced vision of his existence, inducing in the reader compassion distress and negative depiction of the white. The writer in his storyline takes the reader on a ride to the past, into a darker and crueler world of his time that disliked, loathed and exploited the men and women with darker skins. He talks about the curse of slavery and its impact on the society, a society that was built around the disgraces of racism and th at only recognized the master and the slave, not the life within.The depiction of the brutalities and the inhumanity of the custom of slavery, in the very first chapter, â€Å"The Psychological Legacy of Slavery†, is remarkable in its own way, criticized as a work more important and brilliant in content compared to the several other works by slave writers.This is mainly because he incorporates several dimensions of the cult of slavery in his narrative, specially throwing light upon the impacts of slavery on the slaves and more importantly on the lifeless bodies who owned them.â€Å"The implication of this is that the mind’s possibilities are limited by its concept of its potential.† † (Akbar 1996) .The slaves were not allowed to own any property. Hence they were grieved and heart broken with their abandonment.Their birth was rather a calamity and they cursed themselves for having been born as slaves. They felt that the master’s house was one of the most hostile places. I agree with the author here as I feel that it was from them that they too learned to be vile and vindictive. Thus the slaves transformed themselves into jealous people with conflagration. However, their innocence and ignorance made them suffer from prejudice.The foremost procedure the author uses in the second chapter is sympathy. He writes about mental slavery and an unknown faith. â€Å"When young Black boys learn that there are no limits to our possibilities on the basketball courts, we create the athletic genius of Michael Jordan or Magic Johnson and in their genius, they recreate the game of basketball.When our young people know that there are no limits to their potential in the world of manufacturing, communication, physics, chemistry or the science of the human mind, then those same young Black minds who create dances on the dance floor or compose music on their bodies with the ‘hand jive’ will recreate these fields of human endeavor with t he same incomparability.† (Akbar 1996)I got an emotion of distress and wanted providential things to happen to the slaves. Unfairness is exposed all the way through the chapter. This new tactic, intoxicated with the velvety diplomacies of pity, care and tolerance, made things even worse for the slaves. In this chapter, Akbar also speaks of the disgraces of racism and the immoralities of slavery with a most light hearted and moderate appeal.This is a major part of the irony that clearly comes to light when observed carefully. â€Å"†You must first be a king of your own personal kingdom. If you can't lead that kingdom on your own two feet, you can't lead a bigger kingdom†(Akbar 1996) Very ironically and rightly, he criticizes the aspects of morality in terms of slavery, racism and other such critical social concerns. I read the author’s depiction of an unknown faith in a slave’s life, as an allegorical representation of the plight of blacks in the Unit ed States even in the post-slavery time.He tactfully   exposes the duplicity of freedom, enfranchisement and equality, demonstrating how racism distorted the oppressors as much as it did those who were oppressed, yet in a most humorous and easy flow. This brilliant use of irony again reveals itself when in a world of moral confusion, in which seemingly good and civilized   white people express no concern what so ever about the injustice and illegitimacies of cruelty towards a black.A marvelous creation of Akbar, the masterpiece best reveals his ironical blending of wit with reality. His personal and conversational style makes the reader involved in his tone and mood. He takes the reader into confidence through his easy and delightful pace.The analytical issue of the disgrace of racism and the hideousness of slavery is beautifully depicted. Akbar’s contention to transform the view of the society is substantiated when he desires to bring out his ideas about racial religious inquisition and emotional perplexity, in the third chapter of the book.I perceive that although Akbar wrote the book several years after the end of the emancipation proclamation and the civil war, America still struggled to emerge out cleanly out of the disgraces of racism and the aftermaths of slavery.When the book was written, although seemingly flowing in a positive direction, race relations were beginning to withstand new strains, trapped now in a cleverer and more civilized white society. These new forces were more social and personal than official. This new form of racism in the south was less institutionalized and monolithic but at the same time was more difficult to resolve or combat.The white society although outlawed slavery and racism, most certainly due to growing ethical, moral and international pressures, was beginning to learn to adopt a more hypocritical, self-defensive reason to hate the newly freed blacks, to keep them away. I feel the author employs a predisposed analysis to manipulate the mind and heart of the reader.The greater the power, the more dangerous is the abuse. The truth in the statement is well proved in the book. Akbar makes his political report in this twentieth-century book that could be relished as an exhilarating but heart grieving story about a black boy. He, very well comments upon the abuse of political power and how the poor and down trodden blacks fall prey to the diplomacy of the whites.The title is a symbol for the evil contained in human souls.   The author reigns high in the field of characterization. His works transact chiefly with the divergence of the intellect and impulse. All of his key works present humans as inherently belligerent and corrupt. It can best be described as a document that predicts the behavior of human mind under the influence of circumstances around him.Hence I do feel that the author takes the reader to a journey back to those years, when the world was a difficult place to life for those whose skins were black. And in doing so, he maintains a supreme calmness in his pace that is garnished with humor and adventure.In today’s highly materialistic society, there is just no place for modesty. Hence the writer in his storyline takes the reader on a ride to the past, into a darker and crueler world of his time that disliked, loathed and exploited the men and women with darker skins. I am mesmerized by the reality that the author brings to light. This not only gestures at the authority, status and power of dictatorship but also accuses the present society where crafty people exploit the innocence of the docile and submissive ones.Bibliography:Akbar Na'im, Breaking the chains of psychological slavery , June 1996, Mind Productions & Associates ,isbn 0935257055

Marijuana Subculture - 1712 Words

Subculture: Marijuana in the United States Fatima Alikhan ENG 122 Professor Kenneth Newton Monday May 23, 2010 The United States has an approved list of drugs that are considered legal and illegal that create adverse side effects and hold diverse political views. Marijuana is a substance that popular media holds in a negative undertone while other drugs such as valium and alcohol are supported, if not glorified. Popular media is a powerful tool that gathers a mass of people and provides all types of information. Some types of information are historical facts, statistics, entertainment, opinions, and biases which alter the state and views of those who access it. Marijuana has had an extremely controversial†¦show more content†¦Alcohol has a long history of being portrayed in media as a â€Å"relaxing† elixir after a long day at work or a method of unwinding. The role of alcohol in movies and television are false impressions of what would happen in a social setting if you were to be drinking a certain alcohol or the how much better your time would be spent if you were drink ing. Commercials and advertisements use models, cars, celebrities, sports, clubs, and entertainment to promote an image or brand that alcohol brings life, love, and lust to any party however the cold hard truth is that it is far from the perception it sells. This multi-million dollar industry prides itself on a fast growing industry that has the highest percentage of users of a social drug in the United States. â€Å"We do not need the brewers’ reminder that the absolute quantity of alcohol consumed has been steadily increasing at a rate of at least 7% per annum to be aware that it remains far and away the most widely-accepted social drug in this country,† (Aud, 1981, p. 48). Prescription pills have not been much of a harmful substance until this decade. The recent increase in those prescribed with pain and given very high doses of pain medication has been astonishing. Although these substances are intended to target the pain, mostShow MoreRelated Marijuana as a S ubculture Essay1357 Words   |  6 Pages A subculture is a group of people who share a distinctive set of cultural beliefs and behaviors that differ in some significant way from that of larger society. Marijuana smokers can be considered a subculture for many reasons. Marijuana is used by millions of people around the world, either for recreational, spiritual, or therapeutic reasons. Some call themselves the cannabis connoisseurs; people who respect cannabis and use it responsibly. Few drugs have been so politicized recently as marijuanaRead MoreMarijuana as a Subculture Essay1356 Words   |  6 PagesA subculture is a group of people who share a distinctive set of cultural beliefs and behaviors that differ in some significant way from that of larger society. 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